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商品編號： 9-585-185 出版日期： 1985/06/27 作者姓名： Dolan, Robert J. 商品類別： Marketing 商品規格： 17p 再版日期： 地域： Germany 產業： Adhesives & sealants 個案年度： 1981 - 1981
商品敘述：
Henkel''s adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
涵蓋領域：
International marketing;Product management;Brands;Multinational corporations
相關資料：
Case Teaching Note, (5-587-164), 16p, by Robert D. Buzzell;Case Teaching Note, (9-592-056), 10p, by Robert J. Dolan
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